Collaboration in the Modern Workplace

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A century ago, the majority of the population worked jobs in factories and fields. In these environments, as in almost all other occupations during this period and before, there was a focus on obedience. Workers were meant to follow orders and just do their jobs, and the intellectual work was to be left the the higher-ups. But over the course of the past century, things have begun to shift. Automation has decreased the need for low skill workers, and increases in wages and the availability of education have allowed for the pursuit of careers more dependent on creative thought. As a result, the workplace has shifted from a climate of blind following to one of collaboration and individual contribution.

As I said, automation has greatly reduced the need for factory workers, and in the next century, this need will likely drop to zero. The abundance
resulting from this automation, however, has created a massive amount of jobs focused on societal needs and creative pursuits. These fields require individuals to pull together ideas and experiences to find new ways of tackling problems and telling stories, and this process is far more effective when working in groups. Groups allow individuals to openly exchange and provide feedback on ideas, which helps to prevent errors and improve concepts. In order to succeed in the modern workplace, creative skills are essential, but collaboration skills are just as important.

Widespread intellectual collaboration in the workplace is a relatively new idea in human history. For thousands of years, most people were told they should follow their leader and keep quiet, but people don’t have to do that anymore. Instead, they are expected to provide input and critique in discussions, and they must learn how to harness their individual skills to increase their contribution to the group. This change has allowed many creative people to pursue what they are passionate about, but it certainly has its drawbacks.

In a group, one bad apple spoils the bunch. If even one person fails to pull their weight, the group will struggle to achieve its purpose. Unfortunately, this is extremely common in groups, as myself and many of my fellow college students have learned. More often than not, one member always shows up late, if they show up at all, and when they do show up, they contribute very little. When the time comes to do the work, they do the bare minimum, and the quality of the project diminishes substantially. Other problems come in with group leaders. The title of ‘manager’ isn’t proof of one’s ability, and often times, managers are self-centered and struggle to organize and motivate their team. It can also create negative power dynamics, making employees feel like they are powerless and have no voice. This has led companies like Zappos to get rid of managers almost entirely, and even though many companies do not go this far, a similar style of flattened leadership has been adopted by a substantial number of employers.

Collaboration is key to success in any creative field, because problems are frequently too large and diverse for the time and skill set of a single person. People are not perfect, and this often leads to disaster, but if a team can deal with individual weaknesses and work in such a way that the potential of each group member is maximized, the possibilities are staggering. This could be achieved through more careful selection of team members, the flattening of workplace hierarchies, or the implementation of new policies that encourage open expression, but there are many other methods that could be similarly effective. Regardless of how it is achieved, fostering collaboration is essential for any modern business.

Thanks for reading, I’ll be on break for a little while here, but keep your eyes peeled for my next post!

Josh Geyer

Tim Ferriss, Seth Godin, and the Art of Marketing

Images: Brian Bloom and
AT&T AUDIENCE Network

The Tim Ferriss Show #343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life

In November of 2018, author and entrepreneur Seth Godin returned as a guest on the Tim Ferriss show. Godin has written over 40 books on marketing and personal development, and in this episode, he shares a few key insights on how to manage life and market effectively. Here are just a few of the tidbits from the episode that I found the most intriguing.

You are your own boss, and you probably suck at it.

This one really stuck out. As Godin describes it, you are your own manager. You decide the things you do and don’t do every single day, so you should treat yourself the way that you would expect a great manager to treat you. A good manager wouldn’t let you waste hours watching YouTube, or scrolling through Instagram, then Twitter, then Snapchat, then Facebook. They wouldn’t talk to you in the negative and demeaning way that you talk to yourself. Instead, they would be focusing on making you better at every step, so that you can work as efficiently as possible and find deep meaning in what you do.

This is not easy to do. It requires a great deal of discipline and practice, but if you can learn to manage yourself, then you can start to do some really amazing things.

Find your smallest viable audience.

For a long time, I was under the impression that products needed to be made for the largest audience possible. In doing so, they would be able to make the most sales. But in recent years, I have discovered that the opposite is actually true, and Godin sums this up perfectly.

Godin gives the example of Tim Ferriss himself. Tim is a millionaire with an extremely successful podcast and a long list of bestselling books, but 99% of people on Earth have never heard of him. Fans like myself are more than willing to listen to his shows and on occasion, buy his books, but no one else really cares. Even so, he doesn’t need a massive audience, he just needs his small group of die-hard fans who will support him endlessly.

This principle is true of all marketing. I thought for a long time that whatever content I produced, it would need to appeal to a massive audience in order to be profitable. This simply isn’t true. If you want to grow your customer base, find the group of people who really like what you do, and let them pay you for it.

People will pay. A lot.

According to Godin, the biggest mistake a new business can make is pricing their product incorrectly. He cites the example of ketogenic dog food. It is marketed as being much healthier and higher quality than other dog food brands, so naturally, the price is considerably higher. The actual difference between brands may be marginal or nonexistent, and it may be produced for just as much as the other dog foods on the shelf, but that’s not why people buy it. They buy it because they think it is high quality and it makes them feel good. If it was priced considerably lower, it might be more cost effective, but the customer would also think that it was a lower quality product, and probably wouldn’t buy it.

Some people love a bargain, but more people love quality and status. Buying the best, most expensive product leads one to believe that what they are getting really is the best, and it also sends a message to the people around them that they have the money to buy these expensive products. People aren’t looking for cheap knockoffs, they want the real deal. That’s why when you walk into Walmart and you have to choose between name brand Aspirin or Walmart’s knockoff brand, you probably choose Aspirin, even though the ingredients are exactly the same in both and Walmart’s is half the price. People don’t buy logically, and if you choose just the right price, you can take advantage of this to make a whole lot of money.

Thanks for reading, and make sure to head over to Tim’s blog to listen to this podcast for yourself, there are a lot of deep insights that I didn’t cover. Come back next week for my next post, and make sure to check me out on social media!

Josh